The software that offers a modern rendering engine capable of photorealism will win.
Iray is totally outdated. waiting more than 1 hour to render a picture in the age of AI is non-sense.
we need an instant-render like a printscreen in a video-game to not be killed by AI.
and with the lack of inovation in dazstudio compagny i think they can be fucked if one of the challenger suddenly come with a photorealist engin.